As the crisp autumn air settles over the British countryside, signalling the approach of winter, it also brings with it the much-anticipated Black Friday sales. This time of year offers a unique opportunity to upgrade your gear, replenish your supplies, and invest in quality equipment without breaking the bank.
This guide aims to navigate through the multitude of offerings from companies within the shooting industry. Whether you are an avid hunter, a sports shooter, or a casual enthusiast, this guide is crafted with you in mind. So, let’s dive into the world of Black Friday deals:
Brandecosse
Brandecosse are offering 20% off of Stambecco boots until the 1st December, bringing the price down from £209.00 to £165.00. The Stambecco boots are 6.5 inches tall and weigh only 1.25kg/pair. They are made from 2mm thick hydrophobic full grain Italian leather which has been lined with a fully waterproof and breathable Sympatex® H20 lining. These lightweight walking boots are well suited to a variety of terrains and conditions.
Edwards Eyewear
In 2019 award-winning optometrist Edward Lyons and World Champion Shotgun sportsman and coach Edward Solomons created Edwards Eyewear – luxury eyewear that is also environmentally responsible.
From 24th November to 25th November you can save on a number of glasses in the Edwards Eyewear collection:
Modena and Eco range = 20% off with the code EEBLACKFRIDAY20,
Milan = 15% off with the code EEBLACKFRIDAY15,
Venice = a further 10% off markdown using code EEBLACKFRIDAY10,
Bergamo & Napoli ranges = further 5% off markdown sale prices with the code EEBLACKFRIDAY5.
Farlows
Established in 1840, Farlows has a long-standing reputation for providing high-quality clothing and equipment for various outdoor activities including shooting and fishing.
You can save up to 50% between Friday 24th – Monday 27th November.
Gaim
Brush up on your shooting skills from the comfort of your house with Gaim’s Back Friday deals. The GAIM VR shooting simulator gives hunters and marksmen the ability to practice in an authentic and entertaining way in immersive environments to help develop the mind and muscle memory. This Black Friday Gaim are offering the following discounts: 15% off simulators, 30% off scenarios, 30% off the Trigger.
Joules
Joules was founded in 1989 by Tom Joule and has become known for its vibrant and high-quality clothing, accessories, and homeware. Joules blends modern style with British heritage. The brand offers colourful and practical collections for men, women, and children, encompassing apparel, footwear, and home goods. Renowned for its playful designs and commitment to quality, Joules celebrates a cheerful and distinctive lifestyle, earning a loyal following both in the UK and internationally.
Joules will be running a 6-day event from Thursday 23rd – Tuesday 28th November, with 30% off selected lines.
Optics Warehouse
From 20th November to 4th December 2023 Optics Warehouse are holding their biggest ever Black Friday sale (there are over 2,000 products on sale!). All orders over £250.00 get entered into a free draw to win a HIKMIRCO Apex A50T-S digital day/nightvision riflescope, or Condor CH35L thermal imaging unit. The following discounts are available:
30% off Meopta,
25% off Elltech, Vector, Discovery,
20% off BKL, Eagle Vision, Guide, Immersive Accessories, SWFA, T-Eagle, Tenebraex, UTG,
18% off Delta Optical,
15% off American Defense, Athlon, BASE, Busnell, BOG, Caldwell, Easyhit, Fiery Deer, Hawke, Maven, Protektor, Nikko Sterling, Optisan, OWLNv, Rusan, Smart Reloader, Sightron, Spuhr, Sytong,
12% off Accu-Tac,
10% off Burris, Eblerstock, Element, Falcon, Frankford, FX, Garmin, GPO, GRS, Harris, Hikmicro, IOR, Iray, KOWA, Leica, Thermatec, MKM, Opticron, Pard, Spartan, Sportsmatch, Tactacam, Tipton, Ulfhednar, Vanguard, Vortex, Wheeler, Wulf, Zero Compromise, Coletac, ATN, MTC, PAO,
5% off Arken, Alaska Guide, Contessa, Fujinon, Nightforce, Recknagel, Reed, Schmidt, Tier One, Zeiss, Riton,
3% off Pulsar.
Schöffel
This Black Friday, Schöffel Country have launched discounts on selected lines (up to 50% off) and will be donating £5 to the GWCT’s ‘The Allerton Project’ for every order placed over £50 at Schoffelcountry.com. This lasts from 24th-28th November 2023.
The Allerton Project researches the effects of different farming methods on wildlife and the environment, sharing results of their research through advisory and educational activities.
Sportfish
This one is for the fishing fans. Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. They aim to provide the ultimate range of high-quality fishing tackle, clothing, and accessories – regularly scouring the word to find them.
Sportfish are offering an early bird sale with 10% off all orders between Friday 17th – Thursday 23rd November when you use the code BFEB10. Between Friday 24th – Monday 27th November you can save up to 50%, and on Cyber Monday you can get 15% off.
Sportsman Gun Centre
This Black Friday Sportsman Gun Centre have just shy of 1,000 products on sale. Brands on sale include Musto, Hikmicro, Aigle, Element Optics, and Hatsun, to name but a few. The sale has been broken down into the following categories: footwear, guns, clothing, optics, and accessories. There is bound to be something in this sale that catches your interest.
The Steel Target Company
The Steel Target Company manufactures precision-engineered steel shooting targets for hunters, shooting enthusiasts, law enforcement agencies, and the military defence sectors. This Black Friday you can save 20% off The Steel Target Company’s entire range of products (this offer also applies to pre-orders), and extends to 30th November.